The event industry is constantly evolving, always moving forward, always reinventing itself. Much like fashion, many of the “new” trends we celebrate today are often reinventions of ideas we’ve seen before. Trends come, go, and eventually return with a fresh twist. After close to 15 years in the industry, we’ve learned to stay a few steps ahead. The key is understanding how to reinterpret familiar concepts in a way that feels current, intentional, and authentic. That’s where

It’s mid-March 2020 and we’re all stuck at home, scrolling tirelessly, trying to find something to keep us entertained. Then along comes Tik Tok; 15 seconds of whatever you’re into, dance routines, lip syncs and comedy skits. It's short, it’s fun and it's digestible. And soon enough, everyone from your neighbour to your favorite brand is posting bite-sized content designed to make you stop mid-scroll. And for a while, that worked. Short-form content became the standard. Insta

Reality TV fame used to be a short lived moment in the spotlight but for some, it has become a launchpad. A growing number of reality personalities are rewriting their public narratives, transforming viral moments into lasting influence through entrepreneurship, advocacy, and thought leadership. Their evolution offers a masterclass in personal branding and digital reinvention. They’re no longer confined to the “roles” they played on-screen and instead, are building businesses

From campaigns that missed the mark to messaging that sparked backlash, PR and marketing missteps are everywhere and they prove one thing: strategy and awareness are everything. Whether it’s shock value gone wrong, misguided storytelling, or a seemingly small oversight that snowballs into a public relations headache, these examples remind us that every choice matters. In this roundup, we’re looking at some of the most memorable slip-ups and the lessons brands can take away to

If you’ve ever caught yourself saying “I feel like I know them” about a creator you follow and have never met, you probably experienced a...

If you’ve been on TikTok recently, you’ve probably seen videos about “The Great Lock-In”.  You know…another one of those winter arc, 75...