Diversity, equity and inclusion (DEI) has shifted from a communications moment to a business expectation. In Canada especially, the brands that resonate most aren’t the ones posting during Black History Month, they're the ones embedding equity into their operations, partnerships, and economic impact. Here, the work tends to be less campaign-driven and more rooted in community investment, entrepreneurship, and long-term relationship building. The brands and institutions who st

Since 2020, Black History Month has been a staple in corporate communications calendars. It represented a moment for brands to uplift black voices, launch partnerships and affirm publicly their commitments to equity and inclusion. However, more recently we’ve noticed a shift. Fewer announcements, quieter campaigns and very little visibility. Which begs the question, what has happened to Black History Month and the overall commitment to DEI?  It is no secret that the current e

As event professionals, we’ve seen it all.  Last-minute bookings, rushed decisions, disconnected promotion. The truth is, good events don’t feel hectic, they feel intentional. And that doesn’t come from bigger budgets or bigger ideas. It comes from smarter planning. Here are a few simple moves that make a real difference, no matter the type of event. Confirm dates & venues early January is the prime booking season for spring and summer events and waiting costs you options. Lo

I was born in 1996, which means I exist in what I like to call the “in-between space”. I'm not fully a millennial, nor am I fully a Gen Z either. Meaning I'm old enough to remember life before social media, but young enough to have grown up inside the internet. I’ve lived through every phase: the rise of digital culture, the eruption of influencer marketing, the algorithm era, the attention economy, and now the AI era.  Over the years, we’ve seen brands rise, fall, collapse,

When working in communications, you quickly learn that trend forecasting can feel like staring into a crystal ball, except this one is powered by changing algorithms, audience mood swings, and brands that evolve faster than we can refresh a feed. Yet every year, we go back to it. Why? Because spotting what’s next is not just part of the job, it’s our quiet little superpower. And honestly, 2026 already feels like the year PR hits a new gear. The lines between creativity, strat

The digital landscape is changing very fast and 2026 is already gearing up to be a year where brands will need to be sharper, smarter and more intentional when it comes to their strategy. Some of these trends are new, while others have evolved and in 2026 will be a non-negotiable part of any solid marketing strategy.  Here are a few trends to keep in mind when planning for the upcoming year.  AI-Powered Personalization Becomes the Norm AI is officially ushering in a new era o