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CACHET COMMUNICATIONS


More Than Fans: How Brands Can Tap Into Parasocial Connections
If you’ve ever caught yourself saying “I feel like I know them” about a creator you follow and have never met, you probably experienced a...
Sep 292 min read


The Great Lock-In: What This Gen Z Trend Can Teach Us
If you’ve been on TikTok recently, you’ve probably seen videos about “The Great Lock-In”. You know…another one of those winter arc, 75...
Sep 292 min read


Beyond Aesthetics: How Instagram’s Latest Updates Elevate Brand Strategy
Instagram has been busy adding new features, and honestly, they’re not just for influencers and pretty feeds. These updates are actually...
Aug 292 min read


Influencer Marketing in 2025: How AI Tools Are Changing the Game
It is no secret that influencer marketing has been on a steady rise. In fact, this year influencer marketing is predicted to reach...
Aug 292 min read


Authenticity at Work: Turning Employees into Brand Ambassadors
More and more brands are letting us in and pulling back the curtain and turning their own employees into the face and voice of their...
Jul 312 min read
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