Cachet’s work has connected our agency with a network of people and organizations dedicated to creating meaningful community impact. Through our clients, our founders’ roles as board members of the Mathurin Family Foundation, and our co-founder Jessica’s involvement as a board member of the Association Chelaine du Millénaire and a committee member of the Angel Circle of the Montreal Museum of Fine Arts, our team has seen firsthand how strategic communications, strong relation

Summer has a way of bringing back a certain feeling. It makes people want to gather, celebrate and be outside together. And this year in particular, we are being reminded, both near and far, that people are looking for togetherness and opportunities to feel connected to one another. Let’s start with Paris and Fête de la Musique. During Fête de la Musique, the city becomes the stage. Streets, cafés, parks, plazas and neighbourhood corners turn into places of gathering, where m

I've watched marketing go from billboard ads and mailers straight to people's homes, to a 22-year-old with a ring light moving more product in 60 seconds than most print campaigns ever did. And somehow, even after all of these years, that change still gets me every time. When I first started in marketing, we'd put together a beautiful campaign, send it out into the world, and then just... wait. We had the data, we made sure our mailers hit the homes of our target market, demo

If you were paying attention to the 2026 NBA playoffs and Finals, then you’ve definitely heard of the “lucky bag.” For context, Jordyn Woods, entrepreneur and fiancée of Karl-Anthony Towns, had been carrying the same orange Woods by Jordyn bag to almost every game throughout the Knicks’ playoff run. At first, it was simply a cute fashion accessory that matched the team’s colours. But as the team kept winning, fans started paying closer attention. As with most things in sports

After two years, on May 15th Drake’s highly anticipated album Iceman was released on all platforms just in time for the summer. The music itself deserves its own conversation, and we can get into all of that at a later date. But first, we need to talk about the rollout. From cryptic teasers and livestreams to public stunts in Toronto, the Iceman rollout leaned into mystery, spectacle and fan participation. One of the biggest and most recent talking points was the giant ice s