As event professionals, we’ve seen it all.  Last-minute bookings, rushed decisions, disconnected promotion. The truth is, good events don’t feel hectic, they feel intentional. And that doesn’t come from bigger budgets or bigger ideas. It comes from smarter planning. Here are a few simple moves that make a real difference, no matter the type of event. Confirm dates & venues early January is the prime booking season for spring and summer events and waiting costs you options. Lo

I was born in 1996, which means I exist in what I like to call the “in-between space”. I'm not fully a millennial, nor am I fully a Gen Z either. Meaning I'm old enough to remember life before social media, but young enough to have grown up inside the internet. I’ve lived through every phase: the rise of digital culture, the eruption of influencer marketing, the algorithm era, the attention economy, and now the AI era.  Over the years, we’ve seen brands rise, fall, collapse,

When working in communications, you quickly learn that trend forecasting can feel like staring into a crystal ball, except this one is powered by changing algorithms, audience mood swings, and brands that evolve faster than we can refresh a feed. Yet every year, we go back to it. Why? Because spotting what’s next is not just part of the job, it’s our quiet little superpower. And honestly, 2026 already feels like the year PR hits a new gear. The lines between creativity, strat

The digital landscape is changing very fast and 2026 is already gearing up to be a year where brands will need to be sharper, smarter and more intentional when it comes to their strategy. Some of these trends are new, while others have evolved and in 2026 will be a non-negotiable part of any solid marketing strategy.  Here are a few trends to keep in mind when planning for the upcoming year.  AI-Powered Personalization Becomes the Norm AI is officially ushering in a new era o

The event industry is constantly evolving, always moving forward, always reinventing itself. Much like fashion, many of the “new” trends we celebrate today are often reinventions of ideas we’ve seen before. Trends come, go, and eventually return with a fresh twist. After close to 15 years in the industry, we’ve learned to stay a few steps ahead. The key is understanding how to reinterpret familiar concepts in a way that feels current, intentional, and authentic. That’s where

It’s mid-March 2020 and we’re all stuck at home, scrolling tirelessly, trying to find something to keep us entertained. Then along comes Tik Tok; 15 seconds of whatever you’re into, dance routines, lip syncs and comedy skits. It's short, it’s fun and it's digestible. And soon enough, everyone from your neighbour to your favorite brand is posting bite-sized content designed to make you stop mid-scroll. And for a while, that worked. Short-form content became the standard. Insta