Honestly, nothing beats a good pop-up. In a world where so much of our shopping happens through a screen, there’s something about walking up to a booth, trying a product on your own skin and walking away with a little souvenir that feels like an event. Brands seem to agree, and lately they’ve been going all in. Rhode took its Rhode x Justin Bieber collection to Coachella, Topicals threw an LA pop-up for its new Fresa and Canela Slick Salve shades, and right here in Montreal,

This conversation started for us when we saw a video on our FYP discussing how Fenty was no longer as innovative and avant-garde as they used to be. This led us to discuss what does innovation look like in the beauty space ? Does your favourite beauty brand always need to be at the top of the conversation or can they just keep their focus on what makes them great? Then, on September 17, Fenty Skin announced its newest product: Dew N Plump Fresh-Sliced Hydrogel Eye Patches. T

The recent US Open generated plenty of online chatter and for more than one reason. From the celebrity appearances to the cocktails, the tournament once again proved that the action extends far beyond the court. But one topic in particular had the internet divided: the presence of influencers at major sporting events. The debate began after influencers were called out for filming with bright lights and causing disruptions during matches. The incident raised an important quest

Everyday on social media, there’s a new trend: a new dance, colour, font, a new trending sound. You name it, there’s always something new. Over the last few weeks, Jess, Giovanna and I have been discussing the butter-yellow font we’ve seen everywhere and chances are you have too. If you haven’t, scroll down your Instagram feed for two minutes and you’ll notice. Butter yellow here, butter yellow there, oftentimes used all in the same way. It led us to wonder: when is something

Cachet’s work has connected our agency with a network of people and organizations dedicated to creating meaningful community impact. Through our clients, our founders’ roles as board members of the Mathurin Family Foundation, and our co-founder Jessica’s involvement as a board member of the Association Chelaine du Millénaire and a committee member of the Angel Circle of the Montreal Museum of Fine Arts, our team has seen firsthand how strategic communications, strong relation

Summer has a way of bringing back a certain feeling. It makes people want to gather, celebrate and be outside together. And this year in particular, we are being reminded, both near and far, that people are looking for togetherness and opportunities to feel connected to one another. Let’s start with Paris and Fête de la Musique. During Fête de la Musique, the city becomes the stage. Streets, cafés, parks, plazas and neighbourhood corners turn into places of gathering, where m