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CACHET COMMUNICATIONS
Dec 31, 20242 min read
2024: The Year of De-Influencing
For brands and influencers alike, 2024 was undeniably the year of authenticity. This shift in the influencer space was marked by creators...
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Dec 31, 20242 min read
Building Connections Through Small-Scale Events
For as long as I could remember, brands have always chosen to host extravagant events to get attention. From massive launches,...
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Dec 31, 20242 min read
AI in PR: Your Creative Sidekick, Not the Star of The Show
AI is at the forefront of what seems like everything today. It’s writing emails, brainstorming captions, even developing strategies. And...
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Nov 22, 20242 min read
How We Boosted Our Clients Reach by 131% in 28 Days
In just 28 days, we’ve seen some exciting results from one of our social media clients who has over 30 years of experience in their...
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Nov 22, 20242 min read
Small Creators, Big Impact: The Power of Micro-Influencers On TikTok
When we think of influencers, those with millions of followers, high-profile partnerships, and lavish lifestyles– oh, to be Katie Fang...
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Oct 30, 20242 min read
7 Tips to Create Genuine Influencer Content Without the Hard Sell
Let’s face it, these days we don’t like ads to feel too…. Ad-ish🥴. No longer are we in the times of a hard sales pitch–in today’s social...
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