Jack & Jones swag bags for Gala Dynastie performers This year again, we had the pleasure of supporting Gala Dynastie as a client, curating a backstage experience designed with the same level of intention as the show itself. At Cachet, we approach backstage not as a logistical necessity, but as a strategic environment that shapes how talent, the team, and stakeholders experience the brand in real time. Every touchpoint becomes an opportunity to reinforce values, build affinity

La Maison Tifosi Peroni Nastro Azzurro In Montreal, nothing marks the beginning of the summer like the Canadian Grand Prix. Exotic cars everywhere, restaurant reservations become almost impossible, and suddenly the city turns into a playground for brand activations, pop-ups, and invite-only events. And beyond the parties and VIP guest lists, Grand Prix weekend has naturally become one of Montreal’s biggest experiential marketing opportunities. If you take a look at Grand Prix

Think about your favourite brand right now, chances are it was founded by a woman. In fact, over the last few years, there has been a steady rise of companies founded by women across beauty, wellness, fashion, food, and lifestyle, and this is no coincidence. What sets them apart is intention. These businesses aren’t built from trend forecasts or assumptions, they’re built from lived experience. A gap, a frustration, a need that hasn’t been properly addressed. Instead of follo

Women’s sports is no longer an emerging space, it’s a defining moment in the industry. For years, questions around viewership and audience demand dominated the conversation. Today, those doubts are being replaced by data, investment, and undeniable momentum. What we’re seeing now is a clear shift from low funding and limited visibility to record-breaking media rights deals, increased sponsorship investment, and long-term brand interest. To put this into perspective: between 2

Diversity, equity and inclusion (DEI) has shifted from a communications moment to a business expectation. In Canada especially, the brands that resonate most aren’t the ones posting during Black History Month, they're the ones embedding equity into their operations, partnerships, and economic impact. Here, the work tends to be less campaign-driven and more rooted in community investment, entrepreneurship, and long-term relationship building. The brands and institutions who st

Since 2020, Black History Month has been a staple in corporate communications calendars. It represented a moment for brands to uplift black voices, launch partnerships and affirm publicly their commitments to equity and inclusion. However, more recently we’ve noticed a shift. Fewer announcements, quieter campaigns and very little visibility. Which begs the question, what has happened to Black History Month and the overall commitment to DEI? It is no secret that the current e