CACHET COMMUNICATIONS
6ième édition La Journée de la Cuisine Haïtienne
Event Production & Media Relations
CLIENT OVERVIEW:
Journée de la Cuisine Haïtienne
CACHET SERVICE:
Event Production & Public Relations
OBJECTIVE:
Produce an event to raise awareness on Haitian cuisine and culture by gathering a variety of Haitian chefs and business merchants in one venue to sell their items to a diverse crowd.
MANDATE:
Research, outreach and coordination of Haitian chefs, restaurants and caterers
Research, outreach and coordination of Haitian business merchants
Research, outreach and coordination of event sponsors
Day of event coordination
Targeted number of chefs: 30
Actual number of chefs: 34
Targeted number of merchants: 15
Actual number of merchants: 20
Targeted number of guests: 3000
Actual number of guests: 5000
Our agency successfully executed Journée de la Cuisine Haïtienne, a vibrant celebration showcasing Haitian cuisine. Bringing together over 30 talented chefs, restaurants, and caterers, the event attracted over 3500 guests eager to experience the richness of Haitian culinary traditions. Complementing the gastronomic delights, over 20 local Haitian-owned business merchants exhibited their products and services. The day featured a live cooking demonstration from Celebrity Chef Ron Duprat, cultural displays, and entertainment, creating a dynamic atmosphere reflecting the diversity and beauty of Haitian culture. Our meticulous planning, from chef/merchant recruitment and sponsorship outreach to guest management and day of coordination ensured a seamless experience, further emphasizing our commitment to promoting cultural heritage through memorable events.
Coverage secured:
TV appearance by Chef Ron on Global News Montreal with Laura Casella
Radio segment featuring Chef Ron Duprat on The Morning Detour CKUT 90.3FM
Radio segment featuring Nadine Pierre with Chad Damord on CIBL 101.5FM
Influencer partnership with Steve Daniel (+140K views on Instagram, +30K plays on TikTok)