Centre Renaissance: A Reel Good Strategy.

CLIENT OVERVIEW:
Centre des Congrès et Banquets Renaissance stands as a premier reception hall, epitomizing elegance and versatility for a myriad of events. With a commitment to delivering unparalleled experiences, their expert team is dedicated to excellence, catering to a diverse range of events, including weddings, corporate gatherings, and special celebrations. Whether hosting an intimate affair or a grand celebration, Centre Renaissance is poised to exceed expectations, ensuring every event becomes a cherished memory.

SERVICE:
Digital Marketing
Platforms: Facebook & Instagram

OBJECTIVE:
Our mandate was to create a compelling reel that showcased the venue's ability to seamlessly execute multiple events simultaneously while highlighting the venue’s expansive capacity. The video needed to convey both the efficiency and grandeur of the space, positioning the client as a top choice for hosting large-scale, multifaceted events. The video was then posted on Instagram and Facebook with the objective of boosting page views and followers, enhancing the venue’s social media presence and engagement.

STRATEGY:
A videographer and assistant will be on-site to capture footage of all events and key areas of the venue, ensuring alignment with the client's objectives.
Provide the videographer with a comprehensive overview of the events to ensure they capture the necessary footage for the reel.
One team member will be dedicated to filming behind-the-scenes clips for story opportunities and recording content from each event, which will later be repurposed into individual reels for each event.

CONTENT RESULTS:
1 full reel to meet client’s objective
4 individual reels
Mini clips to repurpose as stories for Facebook and Instagram

DIGITAL RESULTS:
Instagram:
7K accounts reached
10.2K video plays
79 reel interactions
Cost per profile visit: $0.22

Facebook:
4631 reach
1701 plays
88 post reactions
116 new followers (6.8% of users who watched the video)

In conclusion, the reel successfully achieved the client’s objectives by showcasing the venue's impressive capacity and ability to manage multiple events simultaneously. The content not only highlighted the venue’s strengths but also significantly boosted their social media presence, resulting in increased profile visits, page likes and followers on both Instagram and Facebook. This case study demonstrates our ability to provide targeted, visually compelling content that drives engagement and enhances brand visibility, ultimately contributing to the client’s ongoing successful digital footprint.